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Which buzzword did Apple Inc. use to describe their removal of the headphone jack?

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Apple Inc. used the term "courage" to describe their removal of the headphone jack. The term was used to describe the company's willingness to take risks in order to innovate and create new products. Apple's decision to remove the headphone jack was controversial, but ultimately allowed them to create thinner and lighter devices.
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It really comes down to one word: courage. The courage to move on, do something new, that betters all of us. And our team has tremendous courage.”
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Apple Inc. used the buzzword "courage" to describe their decision to remove the headphone jack in their newer iPhone models. They stated that removing the jack took courage and was a step towards the future. However, the decision was met with mixed reviews from consumers and tech experts.
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