Potential Latin American businesses, a region where soccer is revered, are being watched by international companies as a vast space where everything is yet to be done. The regulations already in place and those being prepared show a huge trade full of opportunities. In Brazil, where the game's release is around the page, the most conservative estimates calculate a sports betting market that comes close to 3 billion reais. Although there is no regulation, there is already a considerable amount of web pages and tutorials in Portuguese intended to teach the benefits of betting to the Brazilian public, motivating them to play. Companies aim to exploit a market that has not yet shown its true power.
Sports betting and its impact on the social economy has resulted in the finding that regulated markets benefit more than those where such bets are prohibited or outside the law. In this way, the ban on sports betting in the United States, which is being debated today, has raised the industry in Europe, with the United Kingdom as the market leader. Something similar may occur in Latin America, with some countries having legal gaming and online gambling and others where governments are not determined to release it.