The K-pop band BTS achieved their first UK top 20 hit with their song "Boy with Luv" featuring Halsey in 2019. The track was released as the lead single from their sixth extended play album, "Map of the Soul: Persona", and became an instant hit among audiences worldwide. The music video for the song broke YouTube's record for the most-viewed online video in 24 hours, garnering over 74.6 million views. The success of "Boy with Luv" marked a significant milestone in BTS's career, solidifying their position as one of the biggest and most influential K-pop acts in the world.