To measure the success of your blog's SEO efforts on an ongoing basis, you can follow these simple and small steps:
Organic Search Traffic: Monitor the amount of organic search traffic your blog receives over time. This can be done using website analytics tools like Google Analytics. A significant increase in organic traffic indicates improved visibility in search engine results.
Keyword Rankings: Keep track of the rankings of your target keywords in search engine results pages (SERPs). There are various tools available, such as SEMrush or Ahrefs, that can help you track keyword rankings. If your blog's pages are consistently ranking higher for relevant keywords, it's a positive sign of SEO success.
Backlinks: Monitor the number and quality of backlinks pointing to your blog. High-quality backlinks from reputable websites can boost your blog's authority and search engine rankings. Tools like Moz or Majestic can help you analyze your backlink profile.
Click-Through Rate (CTR): Assess the CTR of your blog's pages in search results. A higher CTR indicates that your title and meta description are appealing to searchers, potentially leading to increased traffic. You can find this data in Google Search Console or other SEO tools.
Conversion Rate: Track the conversion rate of your blog's landing pages, such as sign-ups, downloads, or purchases. An increase in conversions indicates that your SEO efforts are attracting the right audience and driving engagement.
Bounce Rate: Analyze the bounce rate of your blog's pages, which represents the percentage of visitors who leave immediately after viewing a single page. A lower bounce rate indicates that visitors are finding your content relevant and engaging, suggesting effective SEO.
Social Signals: Monitor the social engagement your blog posts receive, such as likes, shares, and comments. Increased social signals can indicate that your content is resonating with your audience and attracting attention, potentially leading to improved SEO performance.
Regularly tracking these metrics will help you evaluate the impact of your SEO efforts and make informed decisions to optimize your blog's performance in search engine rankings.