Make sure to be up on SEO (Search engine optimization), which increases the quality and quantity of website traffic by increasing the visibility of your website. When you made your website, at the bottom of the page (On your backend where the information was added to be published on your site), it asks for key words. It's always important to add words that are related to your article, even the heading may have some good SEO words. For instance, if I'm writing about Chickens and have it in the Title, I would add Chickens to my SEO area.
It's all about the words and traffic
SEO or Search Engine Optimization is what you're looking for. SEO means optimizing and maximizing your presence, your visibility, and access to your website on a search engine's search results. For this a few tips and tricks are generally considered super important:
Website's speed
Website's security
Website's responsiveness to various devices
Website's UX
Website's content quality
Social media engagement