1. A clear headline that states what the page is about: A good landing page should have a headline that is clear and concise, and tells the visitor what they are about to learn or what they can do on the page.
2. A compelling value proposition: Your landing page should provide a clear value proposition that explains what the user will get out of engaging with your page.
3. A strong call-to-action: A good landing page should have a strong call-to-action that is easy to spot and understand. This should be prominently displayed and clearly explain what the user should do next.
4. Easy to find contact information: If you have a contact form or other means of contact on your landing page, it should be easy to find.
5. Optimized for mobile devices: It is important to make sure your landing page is optimized for mobile devices. This includes ensuring that the page is easy to read and navigate on a smaller screen.
6. Social proof: Including social proof, such as customer reviews or testimonials, can help build trust and credibility with your audience.
7. A simple design: The design of your landing page should be simple and straightforward. The fewer distractions, the better.