There are three major generic marketing strategies that are applied to products and services in industries. And to organizations of all size. They were first set out by Michael Porter in 1985 in his book titled: "competitive advantage: creating and sustaining superior performance". Porter called the generic strategies "cost leadership" and they include; Differentiation: meaning, creating uniquely desirable products and services.. Next is: Focus; which refers to offering a specialized services in a niche market. And the last. One is cost leadership.
The entire strategies is focussed on maximizing sales and profit. So using the strategies in the new way to attract more sales both online and offline; I will suggest you go into use of websites, social media, blogs, flyers, bill boards, TV and radio advert, commission marketing.