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There are lots of ways to increase e-commerce conversion.
1. Work on the Product Images
2. Improve your Product Description
3. Incorporate Testimonial Videos
4. Exclude the Shipping Cost
5. Include Product Reviews
6. Improve the Quality of the CTA Button
7. Make Contact Details Visible
Visit here if you want to get more details about conversion rate.
Make sure that your on page is well optimized. Hire a good SEO company in order to rank your website better. Use more images on your site. And make your website mobile friendly as it can increase the number of users. You can also use chatbots which will definitely increase your number of customers. It can keep the customers engaged and you can get a lot of benefits from chatbots. For that, you need to hire a company that will provide you with the best chatbots. I will give you here a link which will help you to know more about chatbots that can help your business grow. https://www.impigertech.com/blog/benefits-of-chatbots-for-business/
When it comes to E-commerce business it is must to sure that you have included ratings and review about a product.so that a trusted buyer can know about the quality of that particular product. High-quality images about a product can help you to attract a wide range of users when they visit your product. Make sure that you have excluded shipping cost of a product because there is chance for navigating to other product when the user is not satisfied with your shipping cost. Improve your seller ratings by selling high quality trusted products to the customers. Including a better-detailed description about a product will attract the trusted customers. As you said, Call to action button plays a vital role when the user decided to buy it or contact your company for details about your product. Recent research says customers service chatbots are the reason for conversions. Unlike humans can communicate with a single person at a time, chatbots can solve 1000 different questions from the customer at a time.
Apart from complete seo i.e search engine optimization, google analytics or any other analytics is needed to increase conversion rates.
You need to analyze the analytics data, user behaviour, exit pages etc to reduce bounce rate. To reduce bounce rate, you need to improve popular exit pages by means of improved content, images, videos, proper and complete products and services information etc. Once bounce rate reduces, it will automatically increase conversion rates.