Because Social media has become a part of our life. People cannot live without social media even for a day. And people gain more and more knowledge, new technologies, current affairs, world news. Social media is like "The world in our hand". So to make people around you to know about your business or product or a service that you are providing, You need to be active in social media. A social media strategy is one of the important parts of a successful business. Follow this link here To know more about this need of social media and Digital Transformation for a business.