Yes, It is an effective in the sense of SEO , security and users trust.
In the cyber age, implementing best security practices is vital for every webmaster. HTTPS is one of the important measures for web security.
There are some main reasons to suddenly experts are recommending getting SSL Certificate.
- Google encourages webmasters to move on HTTPS
- Its security and trust factor for users
- Beat your competitors in the race to search rankings
- Improve visibility in search engine their chance to get more clicks
- Manage online business reputation
An SSL certificate has been important for Ecommerce website, but now it's important part of every single website. SSL only the certificate won't help you to boots your website ranking but you also focus on other ranking parameters.