SEO is one of the best strategies to increase your content visibility in the search engines. By applying SEO techniques like adding keywords, metatags, meta descriptions, building social signals, generating backlinks, improving user experience and user interface, reducing site speed, the chances of getting ranked higher in the search engine rank page increases. When your content or website is ranked higher in the search engine, your website/ web content will be found.
Internet marketing is another way to improve the visibility of your content. Internet marketing means you promote your website through search engines, social media,emails,forums and discussion boards. If you want to do free marketing to generate traffic to your content, facebook and twitter are the best platforms. Create a facebook page and twitter account for your website, build audience, and start promoting.