Love is a natural force that can not be controlled by anybody. People falling in love is something that can't be explained especially if the love is genuine and pure. There is this misconception that love grows with time. I don't think so. I love is not something that goes and comes, but instead, it is constant once felt.
Love is not conditionally based on how good looking somebody is or the amount of money one have or car one drives. Neither is it about impeccable qualities one possess. If love is anchored on all these fleeting things it can be equated to lust and infatuation.
Notably, people fall in love for wrong reasons as stated above. No wonder couples are breaking up more than ever before, because once love is mistaken for lust with time it becomes fadable, which ought not to be so.
The only type of love that people are supposed to fall for, is the one that has no element of unconditionality and impurity in it.