It all depends on what you're searching for in the first place.
If you desire privacy and stability, the iPhone 12 Pro Max is the way to choose, since it includes a LiDAR sensor and superb camera software.
If you desire complete customization, Android is the way to go.
Samsung, Google, and OnePlus make the finest Android phones in the United States, where I live.
If you want decent software and good photos, choose a Google Pixel, which also happens to be the cheapest option on the list. The specifications are adequate at best, but the software optimization nearly totally compensates.
If speed is important to you on a phone, you should acquire a OnePlus, which is presently the fastest phone on the market.