Since 2016 mobile apps have been shaping the way companies do business. When Target created their mobile app, they saw a 200% increase in their sales during Black Friday. There are many different types of mobile apps on the market today. According to one study, people will check their phone over 150 times a day and spend more than 3 hours a day using mobile apps.
With the increased usage of smartphones and mobile apps, retailers are starting to see a major increase in sales. I think that mobile apps will soon shape the way retailers do business and help the consumer find the products and services they need quicker and easier. As technology advances and people relay more and more on their mobile devices, retailers will need to cater to their needs. Therefore, it is up to them to make a great mobile app that is easy to use for consumers. Mobile apps can cut down some of the steps necessary for purchasing items online. Therefore, they are more convenient for the person to use. This will only benefit the retailers if they can make a user-friendly app for consumers.