Customer experience can be briefly explained as building positive customer feelings. Customer experience is associated with the entire brand and company, or actually with its perception. An important aspect, in this case, is building positive relations with the customer from the very beginning, that is from the sales process, purchase to customer service after sales support.
Building a long term relationship and giving a positive experience to their customers is unfortunately often overlooked by many companies. I will try to describe what the company offering a product should focus on. That the customer not only returns to you but also bought your products.
Customer service experience is one of the customer experience areas. It concerns the relationship with the customer and support. ISON Xperiences a leading call center and BPO company that offer customer experience services which help to create continuity across customer journey with real-time, contextual insights over an channel.