Studies have shown that the use of short video clips allows for more efficient processing and memory recall. The visual and auditory nature of videos appeals to a wide audience and allows each user to process information in a way that's natural to them. In a nutshell, videos are good teachers.
The use of videos stimulates the cognitive processes of thinking, reasoning, problem-solving, decision-making, and creating. Videos take the student beyond recall-and-relate activities. Use videos to engage viewers with more complex themes, and to facilitate further engagement with the content.