The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance. With time and new goals, you’ll add new and more nuanced metrics to make them more relevant to your business.
Your social media goals are what determine your metrics. For every goal, you need a related metric, which will help determine if your social strategy is hitting the mark or not.
Some of the most important social media metrics you should be tracking.
Engagement: Likes, retweets, and shares
Reach and Impression
Audience growth rate
Influencers
Brand mentions and conversations
Engagement compared to competitors
Conversion
Social media referrals
Audience demographics
These social media metrics can help you maximize your social media sucess, increase your ROI, and click-through rates for your brand's product or services. There are various tools to track these metrics, As I personally like to use Trackmyhashtag. It is a free and paid social media analytics tool that helps you track useful metrics on Twitter.
You can visit and use the tool. Hope you'll find my answer helpful
Some important social media metrics to track include engagement rates, reach, impressions, clicks, conversions, and customer sentiment. These can be tracked using social media analytics tools like Hootsuite, Sprout Social, Google Analytics, and social media platform insights.
These combined will give you a 360º view of your social media performance. With time and new goals, you’ll add new and more nuanced metrics to make them more relevant to your business.
Chemistry is the branch of science that deals with the properties, composition, and structure of elements and compounds, how they can change, and the energy that is released or absorbed when they change