What are some important social media metrics to track and how?

Question

Anybody using a tool or site to track social media metrics. Please answer below!

Answer 1

The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance. With time and new goals, you’ll add new and more nuanced metrics to make them more relevant to your business.

Your social media goals are what determine your metrics. For every goal, you need a related metric, which will help determine if your social strategy is hitting the mark or not.

Comments

Thank you so much! but how can I track or see these metrics?

Answer 2

Some of the most important social media metrics you should be tracking.

1. Engagement: Likes, retweets, and shares
2. Reach and Impression
3. Audience growth rate 
4. Influencers
5. Brand mentions and conversations
6. Engagement compared to competitors
7. Conversion
8. Social media referrals 
9. Audience demographics

These social media metrics can help you maximize your social media sucess, increase your ROI, and click-through rates for your brand's product or services. There are various tools to track these metrics, As I personally like to use Trackmyhashtag. It is a free and paid social media analytics tool that helps you track useful metrics on Twitter.

You can visit and use the tool. Hope you'll find my answer helpful 

Thank you!

Comments

Thanks for sharing. It's really useful.  The metrics that it fetches useful metrics and analytics. Amazing tool.