What are some of the hallmarks of a good PPC landing page?

Question

PPC landing page is a standalone web page you intend to use in a paid campaign on AdWords , BingAds or similar . Its a dedicated page where visitors 'land' after clicking through on a pay-per-click ad.

But What are the hallmarks of a good PPC landing page.

Answer 1

Clear unique selling proposition (USP)

Engaging hero shot.

Compelling benefits.

Inspirational social proof.

Strong call to action (CTA)

Answer 2

A successful landing page should have one value proposition, one Clear message and one dominant CTA , while they may be pages with a combination of CTAs displayed, design and layout should promote one macro conversation 

Answer 3

Some hallmarks of a good PPC landing page are:

• An emphasis on interesting, new offers 
• An easy-to- navigate list of items featured 
• An abandonment rate of <=1% 
• An event-driven strategy

Answer 4

A successful landing page should have one value proposition, one Clear message and one dominant CTA , while they may be pages with a combination of CTAs displayed, design and layout