Anchor text is a clickable text in a hyperlink , but how is it important in SEO. 
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Anchor Text is important in SEO because of the following:

1. It is helpful in link-building on the website while keeping your text full of information to the readers.

2. It should be optimised very carefully otherwise Google can penalize. Thus it should be checked that it is legitimate one.
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Anchor text, link label, link text or link title is visible, clickable text in a hyperlink. The term used in anchor text describes the link niche and helps search engines to understand the purpose of the link in the content easily. To get more information about SEO and its importance, you can check out the best articles that you will find on the internet for SEO Tips and Tricks.

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