There are a few reasons why Reels, a feature on Instagram that allows users to create and share short-form video content, might be particularly addictive:
They're short: Reels are typically only 15 seconds long, which makes them easy to consume quickly. This can make them feel more accessible and less intimidating than longer videos.
They're fun: Reels often showcase creative and entertaining content, which can be enjoyable to watch.
They're easy to create: The tools provided by Instagram make it easy for users to create and edit Reels, which can encourage more people to participate.
They're social: Reels are designed to be shared and discoverable within the Instagram app, which can make them feel like a more social and interactive experience.
They offer a sense of accomplishment: Creating and sharing a successful Reel can give users a sense of accomplishment and validation, which can be addictive.