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What do you think about the rumors about five below store rebranding their store and calling it five beyond store due to inflation making the prices of everything go up.

3 Answers

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I think rebranding is fine if the company needs to do it. But then, it needs to conduct a feasibility study to determine if rebranding needs to be done.
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Sometimes rebranding can help avoid possible legal trouble for possible false advertising in some situations so yeah rebranding can be a good thing.
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Rebranding is a marketing strategy, when customers and consumers are tired of the sane product, in other to maintain the customers, the company have to rebrand its products again so they look attractive to the buyers.
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It is difficult to say whether the rumors about Five Below rebranding their store are true. If the rumors are true, it could be a sign of the changing economic landscape, as inflation has caused prices to rise and made it difficult for businesses to remain competitive. Until the rumors are confirmed, it is difficult to say for certain what the store's plans are.
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