What are the 3 main purposes of branding?
If you are talking about business branding, it’s one of the most important things to do ! First of all, it can help you to create trust with your ideal clients and with people who are interested in your business/program/etc. the better your branding is, the better your ideal client will be able to remember you so it’s very good for your business
Also, branding can really help you (and of course, your ideal client) to have a very clear idea of your message, your business purpose , your mission etc.
finally, branding can help you to develop an unique identity and to distinguish yourself from your potential competitors
I hope it helps ! Don’t hesitate if you have any questions !