Question

What is mearnt by the theory that "the medium is the message"?

Answer 1

Medium is the message is the term that describes the content of the media or a character that can be easily grasped. The phrase in itself comes from McLuhan's theory "Understanding media".

Answer 2

The expression "the medium is the message," coined by Marshall McLuhan, refers to how the form of a media ingrains itself in the message, forming a symbiotic relationship in which the medium influences how the message is perceived.

Answer 3

"The medium is the message" is a theory by Marshall McLuhan, stating that the form of communication used has a greater impact on society than the actual message conveyed.

Answer 4

The phrase "the medium is the message" was coined by Canadian philosopher Marshall McLuhan and was used to describe how the medium used to deliver a message can affect the way it is interpreted and understood. For example, a message delivered via a newspaper is likely to be interpreted differently than one delivered via a television broadcast. The medium used to deliver a message can also influence how it is received and remembered.