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Yes. I do think location matters in every business. As a matter of fact, oftentimes, it is the area that dictates the type of business that would best fit the community. If you happen to be living in an area that's lacking a certain commodity (cafe, food, home/school supplies), you then start to think that perhaps a trading post would be best suited. Now if you have a particular business in mind, location is always a critical factor, as this would determine the growth of your business. In choosing the location, you don't just look at the location per se. You'll study the demographics, the possible competitors, the accessibility, and even the rent, taxes, and security measures that you need to undertake.