Having huge followers on twitter is something that people like the celebrities, politicians, business moguls, etc, leverage on to build their clouts. With the help of massive followership on twitter, they find it convenient to have more fan base which they can communicate updates of what is going in their lives.
For example, some days back Kanye West broke the news to his fans and the world that he has changed his name to Ye. And twitter was the perfect social media handle he got the information relayed to the world.
Political figures are not left out of the whole benefits twitter offer. They also make use of it to convey their intents and ambitions within the political space. The likes of Donald Trump make use of twitter frequently than the media houses to get his statements out there.
Twitter is also used by the business owners especially in advertising their new products to their customers. Twitter also serves as a perfect tool they can use in an attempt of them getting new customers.
On personal basis, people also make use of twitter to socialize with others, and use it simultaneously to know what is going on in the world.