Content writing refers to the process of creating written material for websites, blogs, social media platforms, or any other type of online or offline medium.
It involves researching and brainstorming ideas around a specific topic, creating readable and engaging content that appeals to the audience, and optimizing the content for search engines to ensure higher visibility.
Content writers may specialize in different areas, including web pages, product descriptions, press releases, blog posts, social media content, and more.
The ultimate goal of content writing is to inform, educate, and engage the audience while promoting the brand or business.