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That's a great question! Cybersecurity is a constantly evolving field, and in 2024, one of the biggest cybersecurity issues that could affect a big corporation is the rise of generative AI. Generative AI is a type of artificial intelligence that can create new content, such as text, images, audio, or code, based on existing data. While this technology can offer many benefits, such as enhancing creativity and productivity, it also poses significant cyber risks, such as:

- Generating malicious content: Generative AI can be used to create realistic and convincing fake content, such as phishing emails, malware, ransomware, or propaganda. These content can trick users into clicking on malicious links, downloading infected files, or revealing sensitive information.

- Evading detection and attribution: Generative AI can generate content that is hard to distinguish from legitimate content, making it more difficult for security tools and analysts to identify and respond to cyber threats. Moreover, generative AI can use techniques such as adversarial learning or differential privacy to evade detection and attribution.

Therefore, big corporations in 2024 will need to adopt cyber resilience strategies that can leverage generative AI while mitigating its cyber risks. Some of these strategies could include:

- Using AI for security purposes: Instead of relying solely on human experts, big corporations could use generative AI to assist security teams in detecting and preventing cyber attacks. For example, generative AI could generate synthetic data to train and test security models, or generate adversarial examples to challenge and improve security systems.

- Establishing ethical and legal frameworks: Big corporations will need to ensure that their use of generative AI is ethical and legal, respecting the privacy and rights of users and stakeholders. They will also need to establish clear guidelines and standards for the creation and distribution of generative content.

I hope this answer helps you understand the potential cybersecurity issue that could affect a big corporation in 2024. If you have any follow-up questions or feedback, please let me know.
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