In order to earn money, you need to have a clear understanding of what you are offering and the value that it provides. You need to be able to demonstrate the value of your product or service to potential customers and explain why it is worth their money. Additionally, you need to have a plan for how you will acquire and retain customers, as well as a strategy for how you will market and promote your product or service. Finally, you need to be aware of the competition and be able to differentiate yourself from them.