In the 2010s, the genre that outsold rock music for the first time ever was pop music. Pop music saw a significant rise in popularity and commercial success during that decade, fueled by the success of artists such as Taylor Swift, Katy Perry, Lady Gaga, and Justin Bieber, among others. This shift in consumer preferences and music sales marked a notable change in the dominance of rock music, which had been a leading genre for several decades prior.