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Which genre outsold rock music for the first time ever in the 2010s?

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In the 2010s, the genre that outsold rock music for the first time ever was pop music. Pop music saw a significant rise in popularity and commercial success during that decade, fueled by the success of artists such as Taylor Swift, Katy Perry, Lady Gaga, and Justin Bieber, among others. This shift in consumer preferences and music sales marked a notable change in the dominance of rock music, which had been a leading genre for several decades prior.
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In the 2010s, hip-hop/R&B outsold rock music for the first time ever in the US. This was due to the increasing popularity of the genre, with hip-hop/R&B becoming the most popular genre in the US in 2017. It has since maintained its position as the most popular genre, with hip-hop/R&B albums and songs dominating the charts.
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The genre that outsold rock music for the first time ever in the 2010s was hip-hop. According to Nielsen Music's year-end report in 2017, hip-hop became the most popular genre in the United States, surpassing rock for the first time in history. This shift in popularity can be attributed to the rise of streaming services, which made it easier for hip-hop artists to reach a wider audience. 
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