ross said rachel's name at the altar in the final episode of the tenth season of friends, which aired in the spring season on may 6, 2004. the episode was titled "the last one," and it marked the end of the beloved sitcom that had run for 10 years. the scene where ross says rachel's name is one of the most memorable and emotional moments from the series finale, as it created a cliffhanger that left fans wondering if ross and rachel would end up together.