The animal featured on the logo of the World Wide Fund for Nature (formerly known as the World Wildlife Fund or WWF) is a giant panda (Ailuropoda melanoleuca). The WWF logo depicts the distinctive black and white face of a panda, with the organization's initials "WWF" below it.
The giant panda is an iconic and endangered species native to China. It is often chosen as a symbol for wildlife conservation efforts due to its charismatic appeal and status as a flagship species. The WWF works towards the conservation and protection of endangered species and their habitats worldwide, and the panda logo represents their commitment to preserving biodiversity and promoting environmental sustainability.