Businesses face several challenges in implementing sustainable business practices and achieving environmental sustainability goals. These challenges include high upfront costs, lack of awareness and expertise, complex supply chains, and conflicting objectives. Additionally, sustainability efforts may require significant changes to traditional business models and practices, which can be difficult to implement. However, businesses that successfully address these challenges can benefit from increased efficiency, reduced costs, improved reputation, and enhanced brand value. To overcome these challenges, businesses may need to develop a sustainability strategy aligned with their values and goals, engage stakeholders, collaborate with industry partners, and measure and report on their progress towards achieving sustainability targets.