some SEO trends that were relevant in 2021 and might still be useful in 2023 include:
1. User Experience (UX) Optimization: Focus on delivering a seamless and enjoyable experience to website visitors, including fast loading times, easy navigation, and mobile responsiveness.
2. Featured Snippets and Voice Search: Optimize content to appear in featured snippets and cater to voice search queries by using natural language and long-tail keywords.
3. E-A-T (Expertise, Authoritativeness, Trustworthiness): Create high-quality content that demonstrates expertise and authority, gaining the trust of both users and search engines.
4. Video and Visual Content: Incorporate engaging videos and visual elements to enhance user experience and keep visitors on your site longer.
5. Local SEO: If your business serves a specific area, optimize for local searches by including location-based keywords and creating a Google My Business listing.
6. Core Web Vitals: Pay attention to page speed, interactivity, and visual stability, as these metrics are crucial for user experience and Google's ranking algorithms.
7. Natural Language Processing (NLP): Create content that is relevant and semantically rich to align with Google's evolving search algorithms.
Remember that SEO trends can change rapidly, and it's essential to stay updated with the latest developments in the industry to improve organic traffic effectively. Consider consulting up-to-date SEO resources and experts for the latest recommendations.