Some current trends or best practices in website design include:
1. Mobile-friendly design: With a growing number of users accessing websites through mobile devices, creating a responsive and mobile-friendly design is essential.
2. Minimalistic and clean design: Simplified and clutter-free layouts with ample white space are popular, allowing users to focus on the content and important elements.
3. Dark mode: Many websites now offer a dark mode option, providing a visually appealing and easier-to-read experience, especially in low-light environments.
4. Microinteractions: Interactive elements like buttons, animations, or notifications that provide immediate feedback and improve user engagement.
5. Bold and vibrant colors: Websites are integrating bold color schemes to create visually striking and captivating designs that leave a lasting impression.
6. Custom illustrations and graphics: Unique and hand-drawn illustrations or graphics are becoming more prevalent, enhancing brand identity and adding visual interest.
7. Typography: Innovative and expressive typography choices are being utilized to create a memorable and impactful user experience.
8. Voice user interface (VUI): As voice assistants and voice-controlled devices gain popularity, integrating VUI elements into websites can enhance accessibility and user engagement.
9. Microcopy: Well-crafted and concise copywriting that guides users and provides clear instructions, ensuring a seamless user experience.
10. Page speed optimization: As attention spans decrease, optimizing website performance and reducing load times are crucial for retaining users and improving search engine rankings.
11. Accessibility: Designing websites with accessibility in mind, such as including alt text for images, clear navigation structure, and proper color contrast, making the website usable for all users.
12. Video backgrounds: Integrating videos as website backgrounds to add visual impact and communicate brand messages effectively.
13. Scroll-triggered animations: Animations that trigger as the user scrolls down the page, adding a dynamic and interactive element to the design.
14. Personalization: Using data and user preferences to personalize the website experience, providing tailored content or recommendations.
15. Social proof: Displaying client testimonials, reviews, or social media feeds to build trust and credibility with users.
These trends and best practices continually evolve, so staying updated with the latest design trends and adapting them to fit the brand and target audience is important.