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7.9 billion, it means that 27% of all people that are alive are digital buyers

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As of 2024, approximately 2.71 billion people worldwide engage in online shopping. This number has been steadily increasing over the past few years, with a 2.7% year-over-year growth compared to the previous year.

In the United States, there are 267.83 million online shoppers in 2024, marking a 13.03 million increase from the previous year.
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In 2024, the number of online shoppers worldwide stands at approximately 2.71 billion, exhibiting a steady growth rate of 2.7% compared to the previous year. The United States alone contributes significantly, with 267.83 million online shoppers, marking an impressive increase of 13.03 million from the preceding year.
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Millions of people worldwide engage in online shopping,  with the number continually  growing. Factors  like convenience,  variety and competitive pricing drive it's popularity,  shaping modern consumer behavior  and transforming the retail landscape. 
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