Search hashtags relevant to your company, product, or market on Twitter to find the top posts are for that specific hashtag. You can measure the average reach of an influencer by looking at their engagement data. Influencers need to reach the average number of likes or comments per post in recent history since engagement is a key indicator of reaching and whether their audience is taking notice of their content. An influencer could be a Blogger, Social media personality, Celebrity, Industry expert, Thought leader, Lifestyle brand. An influencer doesn't even necessarily need a very large audience to be considered an influencer. They engage to spread the word about their content brand, Become a spokesperson for the brand, Write about their brand's story, products, or services.