A business strategy is a plan for achieving a specific business goal or set of goals. It outlines the actions a company intends to take to reach its desired outcome and outlines the resources, skills, and competencies required to implement the plan. A business strategy takes into account the company's strengths, weaknesses, opportunities, and threats, as well as its goals and target market, in order to create a roadmap for success. The purpose of a business strategy is to help a company remain competitive and grow, by taking advantage of market opportunities, overcoming challenges, and achieving its long-term vision.