It's important to use beneficial marketing tools to grow business.
You can launch Facebook ads as well as get instagram followers in order to increase your sales, because people use social media daily and your target audience is exactly there. So it's enough to attract then through social platforms.
Business strategy is a plan to increase the business benefit like business models, customer engagement etc. Nowadays technology is growing rapidly so it is difficult to survive the competitive world. It is necessary to transform your business into digital to survive in the competitive world. If your business model doesn't make your customer feel the comfort your business will not survive for a long time.Automation, customer engagement, employee-engagement also falls under digital transformation in business.
Steps for business strategy and digital transformation.