The cellular device company that is NOT headquartered in Asia is Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. The company designs, develops, and sells consumer electronics, computer software, and online services. Although Apple has operations in Asia, its headquarters are located in the United States. The other major cellular device companies, such as Samsung, Huawei, and Xiaomi, are all headquartered in Asia.