During Taylor Swift's bleached hair phase, her fanbase affectionately referred to it as her "blond era" or "blond Taylor." This term was used to describe the period when Taylor sported bleached blonde hair, which was a departure from her natural hair color. Fans often come up with creative nicknames or terms to refer to different phases or styles of their favorite artists, and in this case, "blond era" or "blond Taylor" became popular among Taylor Swift's fanbase to describe her hair transformation.