BLACKPINK's most viewed music video on YouTube is "DDU-DU DDU-DU" with over 1.5 billion views as of August 2021. The song was released on June 15, 2018, as the lead single from their first EP, "Square Up." The music video, directed by Seo Hyun-seung, features a futuristic and edgy concept with powerful choreography and fashion. The song topped the charts in South Korea and became the first K-pop girl group song to chart on the US Billboard Hot 100. It also won the Best Music Video award at the 8th Gaon Chart Music Awards.