The music video for "ON" Kinetic Manifesto Film: Come Prima was filmed at the Gyeongin Art Hall in Incheon, South Korea. The venue was chosen for its spacious and flexible layout, which allowed for the complex choreography and high-energy performances of BTS to be captured on film. The music video, which features over 20 backup dancers and multiple costume changes, was released on February 21, 2020, and quickly became a viral sensation among fans of K-pop and BTS worldwide.