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In cinema, which expression means a brand paying to have their brands featured on screen?

2 Answers

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The expression that means a brand paying to have their brands featured on screen is called product placement. This strategy can help brands increase their visibility and product recognition. Product placement can range from subtle to overt integration of the brand within the storyline.
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In cinema, the term "product placement" refers to a brand paying to have their brands featured on screen. Product placement is a form of advertising that has been used since the early 20th century, and is now a common practice in films, television shows, and video games. The placement of products in movies is often used to add realism and to provide a subtle way to promote a brand.
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