Flowers are brightly colored because they use their colors to attract pollinators, such as birds, bees, and insects, that help them carry pollen for sexual reproduction. The color of a flower is determined by its genetics and may also have ultraviolet patterns to appeal to specific pollinators. Flowers get their bright color from various pigments produced by the plant. These pigments contain several minerals and amino acids. The pigment absorbs certain wavelengths of light leaving others to reflect specific colors.