The key factors that influence a company’s decision to implement a value-based pricing strategy include understanding the perceived value of their product or service by customers, the competitive landscape, and the costs of production and distribution. Additionally, a thorough analysis of the target market, including customer demographics and psychographics, can help a company determine the appropriate pricing strategy to maximize profitability. Finally, the company's overall business goals, mission, and brand identity should also be considered when developing a pricing strategy.