The name "Chuck E. Cheese" is derived from the founder's name and the main character of the restaurant chain. The American restaurant chain Chuck E. Cheese's is an entertainment center and family restaurant that primarily targets children. The chain was founded by Nolan Bushnell, the co-founder of Atari, and it opened its first location in 1977.
The name "Chuck E. Cheese" is a combination of the founder's first name, Chuck, and the middle initial "E," which stands for Eugene, his middle name. The character Chuck E. Cheese is a mascot and the main animatronic character of the restaurant chain. He is depicted as a friendly anthropomorphic mouse and serves as the centerpiece of the entertainment and dining experience for children visiting Chuck E. Cheese's locations.