What is the role of a cookie in Affiliate marketing ?
When a user clicks on an affiliate link, a little text file known as a cookie is downloaded to their computer and used in affiliate marketing. The affiliate marketer's unique ID and the merchant they are endorsing are among the details about them that are contained in the cookie. The affiliate marketer receives credit for the sale and gets paid a commission when the user makes a purchase from the merchant.
Because they enable merchants to track which affiliate marketers are driving traffic and sales to their website, cookies are crucial to affiliate marketing. In order to pay affiliate marketers their commissions and assess the success of their affiliate marketing campaigns, merchants need this information.
Affiliate marketers also gain from cookies since they make it possible for them to monitor their own results. Affiliate marketers can optimize their campaigns by using cookie data to determine which links are driving the most traffic and sales.