When two keywords are placed closed together in a text, they receive more weightand are likely to appear in search results. In SEO, this is called keyword proximity. The user or the searcher types keywords into a search engine result page to find relevant results. A large part of internet marketing depend on keywords. SEO professionals need to consider keyword proximity when creating content for off- page submissions or writing other content for websites.
Keyword proximity refers to the distance or closeness between two or more keywords within a piece of content. In SEO, it is important to consider not only the presence of relevant keywords but also their proximity to each other. Search engines analyze the proximity of keywords in a page to determine the relevance of the page to the search query. Pages that contain keywords that are closer together are seen as more relevant than pages where the keywords are spread apart. This means that placing relevant keywords close to each other within a page can help improve the page's search engine rankings.