These websites primarily rely on revenue generated from advertising partnerships with various companies. These advertising entities pay the platform owners for the space to display their promotional content. As a way of sharing the benefits with users, a portion of the advertising earnings is allocated back to the users in the form of rewards, incentives, or other forms of compensation. This mechanism not only allows the platforms to sustain themselves financially but also serves as a motivating factor for users to engage actively with the content and contribute to the platform's growth.